Client Case Study

Foothill Entertainment

Project Summary

Foothill’s family entertainment programming is globally known. Their website, however, didn’t properly energize their brand and their aging tech was actually costing them in missed sales opportunities & missed expense savings. Below we share how we helped them solve this.

Brand Elevated

To properly showcase Foothill’s programming, we designed custom artwork that unified and enlivened all their fun characters. We also tied in details denoting their unique identity as an entertainment distributer headquartered in the beautiful foothills of Santa Barbara California.

Your work has absolutely elevated the perception of our company.

Jo Kavanagh-Payne, CEO

Money Save, Clients Engaged

Without a method to securely stream full episode HD video screeners, Foothill had been paying thousands annually to ship DVD screeners to clients around the globe. Our platform solved this for them, and more, in a completely customized design to match their brand. 

Seamless Client Presentations

Our iPAD App allows Foothill to download their entire video content library to an iPAD with one click and then replay their content on-the-go to clients without any streaming lag and without the need for expensive convention Wifi or data connections.

Revenue Growth

Foothill’s sales team has formed a better understanding of their clients and discovered new sales opportunities because of our SurgostatsTM tracking and reporting technology.

Informed Business Partners

Quarterly marketing reports for stakeholders had been created manually. The process took days & painted an incomplete picture. Our reporting solution solved this. Genius can now create far more valuable reports with one click.

Summary Stats

We amplified Foothill’s great content, gave them new ways to save money on material shipping and helped them boost sales by implementing tools that let them better know their clients.

Growth
  • 1120 hours streamed by clients in first six months
  • 250% increase in site traffic during first year
  • New company partnerships and sales growth
  • New accurate, instantaneous activity reporting to stakeholders
Savings
  • Over $4,000 USD saved annually in media shipment
  • Expensive convention Wifi cost gone with use of our iPAD app
  • Time savings and accuracy improvements from ease-of-use and automated reporting.